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Backblaze raises subscription pricing7/27/2023 ![]() ![]() ![]() They expected that renewal price to be $200 per year. Once they've paid for the hardware, the reasoning goes - for something like $1,500 or $1,900 or whatever - one would think the software renewal price would only need to cover software updates, by now a familiar practice among all who use computer programs. What's got forum members riled up is that BlueCruise option pricing for a new Mach-E has been labeled as paying for hardware and software. Regardless of presentation, BlueCruise remained a $700 option per year for the first three years when amortizing the hardware expense. This made the same dollar amount a lump sum instead of its most recent format ($1,500 + $600 = $2,100). Perhaps trying to simplify things, Ford declared that for all 2023.5 model-year trims, BlueCruise is a $2,100 option active for three years. Buyers have also mentioned being told by dealers that the renewal price would be $200 per year. On some other trims just before the latest change, Ford charged $1,500 for the hardware and $600 to cover a three-year subscription, which is why buyers have focused on the $200-per-year price. On the other hand, a 2023 Mustang Mach-E GT on sale in California at the time of writing shows BlueCruise 1.2 included in the MSRP. One owner in the forum posted a window sticker showing a $1,900 charge for Ford Co-Pilot 360 Active 2.0 BlueCruise for his 2021 Mustang Mach-E. On top of that, Ford's taken various approaches to breaking out the prices of the hardware and the software depending on model year and trim. BlueCruise pricing has fluctuated since the Mach-E's launch, just like MSRPs and every other vehicle option. ![]() The new pricing means renewal costs either $800 in a lump sum or $900 paid over the course of a year. Via Carscoops, a member of the MachEForum noticed a Ford document earlier this month advising that after the BlueCruise trial period ends in a 2023.5 Mustang Mach-E, owners can "subsequently activate the technology through an annual ($800/yr.) or monthly ($75/mo.) subscription." The short story is that many Mach-E shoppers and owners were expecting to pay a renewal price of $600 for three years, or $200 per year. Ford's BlueCruise for the Mustang Mach-E doesn't cost anywhere near that much, but it isn't nearly as inexpensive as it used to be, either. For years, we've posted about the price increases applied to Tesla's Full Self Driving package - from $5,000 in 2019 to a $15,000 option now. ![]()
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